Developing products

story: NPO Kiraraonagawa Director Ms. Chiaki Matsubara

Kirara Onagawa is famous for its “Sanma Pan (Bread with saury fish)”. Did that played a major role in your business?

The bread was a part of our products. Our main product is “Okara karintou (fried-dough cookies made with soybean curd residue). We received a lot of orders from people around Japan for this product, and that helped us tremendously.

Doing business with just one product to sell is very unstable. Having multiple items to sell can make the entity stronger. It is not easy but makes us more flexible and stable.